Mobile phone accessories marketing skills
A wide range of mobile phone accessories, quality varies, channel, gate. These characteristics determine the nature of cell phones accessories
and methods of marketing with other consumer electronics products in
the great difference. These features, in carrying out foreign trade
marketing activities, as a salesman, needed more time to understand the
function of various parts and processes, and understand the different
grades of quality and price of goods above the subtle difference. And
patient and client communication to confirm. According to the actual
needs of customers recommend the right products to them.
A cell
phone accessory sub-original, that is the original manufacturer or
foundry production processes and strict quality requirements in
accordance with the manufactured accessories; high imitation, most of
the private factories copy of the original manufacturer's production
process, then according to their need to produce a quality range price
varies imitation. There are different grades of market consumption,
high imitation accessories for less emphasis on product life and
appearance of the fine, decency of consumers is a more appropriate
consumer choice. In addition, the market also flow through the small
part of the original cell phone recycling major components such as
motherboards, LCD screens and then after cleaning, repairing and
re-enter the market circulation. This part of the market is not
mainstream.
Little said here about the china cell phone
vendors do a good job managing some of the ways. Must first understand
the distribution of the original parts suppliers are familiar with wholesale cell phones accessories
procurement channels. As the original parts is through some underground
channel can be, and because the original manufacturer's production
quantity is very limited. If there is no stable, mature procurement
channels, the average wholesale phone trading is very difficult to get
first-hand the original accessories. Therefore, to better access to
such parts as trade buyers need to always visit the company's mobile
phone accessory market, and lay a solid relationship between the major
wholesalers, for their cooperation and support. In addition, wholesale cell phones,
in addition to the wholesale market to low-volume purchasing, can also
have advantages of their products, energy and time to find a
specialized factory to produce high imitation parts, direct and factory
Tan trading conditions. As long as the trading company in the marketing
of a product to stabilize the share at a market share of a consumer,
the market demand is stable, if a substantial volume of orders, the
factory is very willing and traders to establish a stable cooperative
relationship. As for the pursuit of advantage in the price above, and
then can compare the successful merchants and third world countries to
do business, we can consider through special channels or methods to
find the cheapest products first hand. Such as poor quality or recycled
parts, then the purpose of small profits to marketing activities.
Finally, there is a way to mold their own production and marketing
facility to go the road. This is the most effective method to shorten
the delivery time, control transaction costs and improve marketing
efficiency and so on. However, if you choose the last option, then, wholesale cell phone
of the project the relationship between inputs and returns, to fully
grasp the following to carry out, or else very easy to waste time and
energy, and related resources. These marketers need to seriously and
carefully considered choice. No haste.
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