Handheld GPS navigation products will enter the fast development period
Map of brisk sales on the one hand reflects the rapid development of
the city, it also reflects people's pursuit of fast-paced life,
convenient and accurate to reach the destination not only save valuable
time, on the family car is saving for a high fuel costs. For young
people familiar with the network began to use the network on an
electronic map. Major portal sites to provide electronic maps of
inquiry services to Internet users through the Internet to provide
location and navigation services.
On the destination and surrounding environment of the precision check the garmin gps
navigation demand-driven market boom. According to related statistics,
the United States and Europe reached 90% penetration rate of navigation
equipment, Japan is more than 95%. 1 pair of 3G applications and
creative professional outlook survey, 17.79 percent of the respondents
selected the 3G network video dialogue, 15.34% of the respondents
selected the GPS / map search, the 3G era, people on the magellan gps / electronic map of the attention, enough to show its importance in daily life.
In addition, consumer and industrial demand also contributed to the
development of navigation and mature. In 2005, China's civil vehicle
population reached 31.6 million, but the loaded vehicle navigation
devices, less than 2%. Although many high-end models of its car
manufacturers to install in the factory navigation system, on the other
low-end models also have the optional navigation products, services,
but expensive car navigation systems (GPS optional corolla A piece on
the value of 15,000 yuan, and then mounted package prices are around
7,000 yuan) to buy a car who gave up a lot of very practical navigation
configuration. According to average annual growth rate of private car
ownership of 20% is estimated that the demand for navigation products
is a big increment in TreadTang.com.
In Japan, car gps
navigation market penetration rate of 0.4% from 1992 to 2000 to 33%
penetration rate, currently 50%. European car navigation market, the
market later than the start of Japan, to 2004, the car navigation
market penetration has reached 12%. If the Chinese car navigation
market rhythm similar to Japan and the EU market, the market
penetration of car navigation systems by 2009 will reach 10%, while the
portable gps
equipment market much faster than car navigation systems market. So
some analysts believe that armed with navigation will like MP3, digital
camera and other daily consumer appliances, the market's growth rate
will be much faster than car navigation systems market, China will
eventually become the world's largest consumer of handheld navigation
products.
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